Media Relations

We create lasting relationships

An effective media relations strategy is crucial for both public and pre-IPO companies. Ascent focuses on the business and financial media outlets in which an appearance can raise a company’s profile and have a positive impact on market position and valuation. In addition to earned media, we help our clients build credibility and expert positioning with a focused, contributed content strategy targeted at select trade, business media and social media outlets.

Media and Content Services Include:

– Full-service or project-based media programs
– Strategic counsel and message development
– Pre-IPO business media visibility
– Execute news announcements and media outreach
– Prepare spokespeople and develop Q&A to support announcements
– Conduct executive media training
– Develop contributed content angles and bylines
– Engage reporters in news cycle with quick response/resources
– Counsel on social media strategy


Investor Relations

Media Relations

IPO Advisory

Private Company

Team of Experts


Tina Xiao


As a well-respected IR professional, Tina founded AIR in 2014, she brings deep capital markets expertise and relationships to her role in developing and executing impactful IR programs, focusing on U.S. listed China based companies. Previously, Tina was a partner of IR Agency for over 5 years, serving U.S. listed Chinese companies.


Terrence DeFranco


Terrence brings to AIR substantial Wall Street experience and capital market advisory platform to U.S. based corporate clients. Prior to joining AIR, Terrence was the Managing Member of OneSource Advisors, a corporate consulting firm focused on providing strategic advisory services to boards of directors of public companies.


Eric Wu


Dr. Wu brings his distinguished stock market experience and academic achievement to AIR. Prior to joining us, Dr. Wu was a Managing Director of NYPC Kopp Fund, a China-based private equity fund. Before that, Dr. Wu was a Senior Vice President at Alliance Advisors LLC, a New York-based IR consulting firm.


Eva Xing


Eva Xing joined AIR in 2016 and her area of expertise includes corporate finance and market analytics, supporting company’s financial strategy and guidance, modeling, budgeting, auditing, data analysis and compilation, industry research as well as contributes to financial systems.